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Wada expects watermelons to rebound this summer theproducenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theproducenews.com Daily Mail and Mail on Sunday newspapers.
Wada Farms got into the watermelon business five years ago, and a year ago it took a major step forward to expand the category by adding a longtime industry veteran to oversee the program. ....
“Wada said, ‘yes we can’,’’ declared Fran Torigian, vice president of sales and business development for Wada Farms’s Eastern Division, speaking on how the company, most known for onions and potatoes, found its way as a year-round supplier of watermelons. “Wada entered the picture a few years ago in the Carolinas, when a number of their sweet potato growers approached the group, wanting to use watermelons as the rotational crop,” said Torigian. ....
By April 9, 2021 Best known for potatoes, onions and sweet potatoes, Wada Farms Marketing Group LLC is becoming increasingly recognized for watermelons, and has recently announced a major expansion in its watermelon program, with year-round supplies coming from numerous production areas. Heading that expansion effort will be Fran Torigian, a 44-year veteran of produce sales and marketing, whom Wada Farms, based in Idaho Falls, ID, has named to fill a newly created position of vice president of sales and new business development for its Eastern Division, headquartered in Raleigh, NC. Fran Torigian Torigian’s wife, Susi Torigian, will also be working in sales in the North Carolina office. ....