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Top News In Fragrance Trends Report Today - Breaking & Trending Today

Spate report highlights key consumer trends for fragrance formulations

Important takeaways from the report include the rising popularity of fruit-inspired scents, the growing need for more versatility in fragrance application formats, and a surprising desire for seasonal and location-based fragrance options. ....

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Message in a bottle: How social media has disrupted the fragrance sector

The fragmentation of consumer trends has created an opening for new and niche fragrance brands to take on major players. ....

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