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Netflix's Peter Naylor on the Shift to a Virtual Upfront

Plus, the ‘happy ripple effect’ of having its ad-tier news boost the company’s stock. ....

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WBD's Jon Steinlauf on Holding an Upfront Sans Stars, CEO

The ad sales chief also talks Max strategy and why he’s much more confident about this year’s talks. ....

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YouTube's Sean Downey on NFL Sunday Ticket and Upfront Talks

The company had one of the only presentations that wasn’t affected by the writers strike. ....

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Rita Ferro on Pulling Off Disney's Upfront Sans Jimmy Kimmel

The ad sales chief has already set the date and venue for next year’s presentation. ....

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Donna Speciale on Fútbol, Football and Avoiding Strike-Related Upfront Upheaval

With negotiations already well underway following a busy upfront week, Adweek is continuing its traditional postmortem sitdowns with the presenting ad sales… ....

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