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Courtesy of Protect Our Winters Various clothing and gear collaborations will send a percentage of, if not all, proceeds to help POW in their fight to preserve public lands. J.D. Simkins – December 10, 2020 | Updated December 14, 2020 Wildlands is your source for the world of travel, outdoor adventure, conservation, and the stories of those who live wild lives. Protect Our Winters was founded in 2007 by big mountain snowboarder and environmentalist Jeremy Jones to bridge the gap in the snow sports community between the increasingly detrimental effects of climate change and the formal actions necessary to fight back. Since its 2007 inception, POW has attracted numerous pro athletes, researchers, and brands to what has, in recent years, become a more de-politicized cause that grows more urgent by the day. ....