‘A better world is within reach’: Q&A with Greenpeace’s Jennifer Morgan
Founded more than 50 years ago to protest nuclear testing, Greenpeace has grown to become one of the world’s most influential environmental groups. Greenpeace is best known for its attention-grabbing, non-violent direct actions to pressure companies and governments, but the organization also employs a variety of other tactics, from in-depth research to strategic engagement, to drive change.
Greenpeace’s power is such that when it mobilizes a campaign against a target around a specific issue, even the mightiest of companies finds it difficult to ignore. This approach has pushed a number of Fortune 500 companies to enact a range of policies, from how they source commodities to how they produce energy. Greenpeace campaigns have pressured governments to disclose data on deforestation, carbon emissions, and fishing practices.