ON’s Centre Court Sneaker is a Swiss Design Masterpiece
Highsnobiety / Flavio Karrer
As design movements go, Swiss design isn’t one you hear referenced too often. This is partly because the internet has made geographic tendencies somewhat obsolete, but mostly because Swiss Style has been so frequently borrowed from you’d be forgiven for not knowing what it actually is.
Highsnobiety / Flavio Karrer
Highsnobiety / Flavio Karrer
Swiss design came to prominence after World War II, when a budding graphic design scene emerged (some say it was a result of the influx of intellectuals and artists who fled to the neutral grounds of Switzerland during the war). The style drew influence from earlier movements such as Russian Constructivism and Bauhaus, favoring minimalism, geometric form, and the idea that beauty stems from purpose. Although Swiss style wasn’t limited to graphic design, that is what it became known for – in particular, the use of a grid-based layout and a focus