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01/26/2021 | Press release | Distributed by Public on 01/26/2021 17:30 A virtual assignment opens a small association to the world of effective sales and marketing in Ecuador Participants present a video for a training exercise on increasing sales. Cacao and chocolate markets can be extremely competitive in Ecuador, so organizations in the industry must learn effective marketing strategies in order to stand out. Fortaleza del Valle is an umbrella organization formed by smallholder farmer organizations, located in the town of Calceta. Farmers specialize in cacao, chocolate, cacao powder and paste. Besides cultivating cacao, some Fortaleza members also grow citrus, plantains, mangoes, and other fruit trees. These crops are grown for both consumption and sales within agroforestry systems, meaning that the farmers manage a diversified cacao farm that combines native forest trees with fruit trees to ensure a wider range of agronomic, economic, and ecological benefits. ....