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Back-to-school challenges marketers as shoppers focus on savings

Retail industry news, voices and jobs. Optimized for your mobile phone. ....

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Months old with billions in investment – will the bubble burst on rapid grocery delivery?

Months old with billions in investment – will the bubble burst on rapid grocery delivery?
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What does a government reckoning with Google and Facebook mean for retail?

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So you want to launch an online retail business. Cool! Let s get started. First you ll need a website and inventory to make an online store. Now you need customers. They re out there, surely, somewhere on the internet.
To find them, chances are you re going to have to go through at least one of three giant tech companies: Google, Facebook or Amazon. Together those companies are valued at nearly $4 trillion. All three dominate key features of online commerce and the internet s current infrastructure.
EMarketer has called Google and Facebook a duopoly in online advertising, together accounting for more than 52% of the market. Amazon, with an expanding advertising arm, has a growing but still much smaller share. For many traditional and online retailers, advertising on Amazon may be a nonstarter, given that they see the e-commerce giant as a competitor. That leaves, to a large degree, Google and Facebook. ....

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