Showings of acquired distinctiveness, filing correctly, and avoiding claims of functionality are all key to successful color mark applications in the United States, according to research by the Non-Traditional Marks Committee U.S. Color Marks Task Force during the 2020‒2021 Committee Term.
Color this applicant blue after the USPTO nixed its five applications to register various pastel colors (blue, green, orange, purple, and yellow) for "disposable pipette tips fitted with a customizable mounting shaft.
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