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New F-150 redefines work and play


New F-150 redefines work and play
RIYADH, 5 hours, 17 minutes
ago
Ford F-Series trucks have been the cornerstone of work and play for more than 40 years, and the all-new 2021 F-150 has a list of new class-exclusive features that help owners to get more out of their trucks than ever before.
 
The secret to the success of the F-150 – and indeed, all Ford vehicles – lies in the work Ford puts into getting to know what its customers really want from their truck and using customer-centric design to drive product innovation.
 
“We knew that customers loved their trucks, but we also knew that they wanted more than just a pickup designed to do hard work,” said Ehab Kaoud, Ford Chief Designer, Trucks. “They wanted a truck that delivered at every level, and that involved a lot of thinking by our teams to not only understand our customer and how they use their vehicles, but what we could do to help.” ....

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