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TikTok Announces New '#ForYou' Summit to Provide Marketing Insights and Tips


Published July 16, 2021
Andrew Hutchinson
Content and Social Media Manager
TikTok has announced another event designed to help marketers make the most of its ad tools, and build community on the platform, with its third #ForYou Summit to be held on July 21st.
The Culture Driver  event, which is aimed at brand and agency partners in North America, will feature creators, musicians, ad agency execs and TikTok staff, each of whom will provide perspective on how to make best use of TikTok for marketing.
As explained by TikTok:
#ForYou Summit: Culture Driver will debut ground-breaking research essential for taking your brand to the next level. The Summit will feature appearances by many of today’s most culturally innovative CMOs. Join us and gain practical knowledge that will empower your brand to usher in a new era of community-driven culture on TikTok. ....

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TikTok Launches 'For You House' Pop-Up Store in the UK


Published July 12, 2021
Andrew Hutchinson
Content and Social Media Manager
As it continues its push to maximize its market presence, and its influence more broadly, TikTok is opening a new For You House pop-up store in the UK, which will enable fans to interact with platform stars, and get creation tips and insights, as well as create their own videos in a range of staged settings.
Taking up 4,000 square feet of space in a west London shopping center, the For You House will host a range of creator education sessions and meet and greets throughout the month.
Influencers including British teenager Kyle Thomas, comedian Ehiz Ufuah, chef Poppy O’Toole and freestyle footballers Jeremy Lynch and Ben Black, will offer £5 ($US6.95) sessions explaining how to make content for TikTok. Sessions will also be available for parents to learn how to keep teenagers safe on the platform. ....

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