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Related problems here, that s approaching $200 billion a year. in his new book, salt, sugar fat, how the food giants hooked up michael mogs writes that company scientist search for the perfect amount of salt, fat and sugar in their processed food formulas together uts addicted. what s known in the industry as the bliss point. michael moss joins us today. good to see you. thanks for having me. what s the bliss point? that is the perfect amount of sweetness usually in food that will send us over the moon. not too much, not too little. one person walk me recently through his formula for the perfect sod ya. he had to use different points, subjected to 3 thougs consumer taste tests and guaranteed to be a success fovl company. make that real for us, the bliss point, a product. what s going to be in it? sugar, salt, fat. this is a holy trinity for the ....