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Alice Dowdall, Creative Lead at Don’t Panic says; “Everything that comes up in online image searches for climate change is apocalyptic. Exploding planets, strange photoshopped images of trees up in flames, melting earth-shaped ice creams. The world needs to see this madness; but they also need to see the reality. That’s why we put people in the picture. Real life stories from Concern to ensure this campaign was factual, emotional, and human. We hope to stir up the solidarity within the youth of Ireland to inspire action and change.” Fons Schiedon, Director and Animator says; “With such a strong concept to start from, the challenge was to build a message from hours of existing footage, as well as newly created animation, texts and UI elements. The way that various parts needed to interact lent itself to a more non-linear approach than usual. Our script writing became intertwined with storyboarding and editing, allowing for iteration throughout the various stages of pr ....
3 votes The Irish aid and humanitarian agency Concern claims many people don’t think of climate change as a human issue. Whether it be melting ice caps, rising sea levels or a scorched earth, a quick internet search shows hyperbolic, surreal imagery of a melting planet earth or an exploding globe, but where are the people, it asks. And so Concern has worked with creative agency Don’t Panic on a campaign for 1Planet4All, which is an alliance of 14 organisations from across 12 European countries. Search: Climate Change aims to show the effects of climate change on communities and families every day across the globe every day. ....