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Irish advertisers warm to putting climate at centre of their message

Senior figures admit that the industry has to take some responsibility for the environmental crisis – but it is now ready to be part of the solution ....

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Border power play; Shelbourne's room rates; and advertising to modern Irish households – The Irish Times

The best news, analysis and comment from The Irish Times business desk ....

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Advertising campaigns failing to represent modern Irish households, research finds

Almost two-thirds of people say the portrayal of families in ads is stereotypical, Folk Wunderman Thompson study finds ....

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Publicis Dublin and Folk Wunderman Thompson Triumph at Ad Net Zero Awards

Publicis Dublin and Folk Wunderman Thompson Triumph at Ad Net Zero Awards
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Research Shows Advertising Fails to Reflect Changing Family Dynamics

Research Shows Advertising Fails to Reflect Changing Family Dynamics
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