Best Media Info: With the acquisition of the spice brand from Kerala, Wipro Consumer Care has joined the likes of FMCG players such as Dabur, Emami, Tata Consumer Products and ITC| Marketing News
Leading FMCG players like HUL, Emami, Marico and Colgate Palmolive have recorded an increase in the net revenue and also in their ad expenses on a year-on-year basis in Q1 FY23
Photo by Nuzul Arifa from Pexels
Leading FMCG companies have termed the PLI scheme approved by the government for the food processing sector as a game-changer which would help bring more investment, increase the income of farmers and boost agri exports.
Leading companies operating in the packaged food segment as HUL, ITC, Britannia, Parle and Nestle welcomed the production-linked incentive (PLI) scheme approved by the government on Wednesday.
The move would also help create more jobs in the sector, ensure the availability of a wider range of value-added products for consumers and the Indian companies to establish themselves in the foreign markets.