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销售费用居高背后或藏玄机古井贡酒"躺平"安徽不再舒适-股票-金融界

　　中低端白酒需求减弱同质化竞争问题难解
　　值得一提的是，在白酒总体产量下降的同时，受消费升级、新生代酒类消费习惯以及健康观念改变酗酒人群的减少，在产量逐年下降的白酒市场中，白酒按照价格定位的不同出现了十分明显的分化。以茅台为代表的定位高端礼品用酒或高端宴会用酒的高端白酒，销售额大幅上涨，甚至出现一酒难求的情况；而定位日常饮用的低端白酒却在人们普遍拥有新的健康观念有意控制饮酒次数的情况下陷入了颓势。
　　在高低端白酒巨大需求差异影响下，A股主要白酒企业的收入增长也出现了明显的分化。在申万白酒分类的18家酒企中，产品线比较丰富、高中低端白酒产品线均有布局的山西杏花村汾酒厂股份有限公司（以下简称“山西汾酒(行情600809,
诊股)”，600809.SZ）最近三年收入增长最为明显� ....

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销售费用居高背后或藏玄机古井贡酒"躺平"安徽不再舒适_新浪财经_新浪网

　　值得一提的是，在白酒总体产量下降的同时，受消费升级、新生代酒类消费习惯以及健康观念改变酗酒人群的减少，在产量逐年下降的白酒市场中，白酒按照价格定位的不同出现了十分明显的分化。以茅台为代表的定位高端礼品用酒或高端宴会用酒的高端白酒，销售额大幅上涨，甚至出现一酒难求的情况；而定位日常饮用的低端白酒却在人们普遍拥有新的健康观念有意控制饮酒次数的情况下陷入了颓势。
　　在高低端白酒巨大需求差异影响下，A股主要白酒企业的收入增长也出现了明显的分化。在申万白酒分类的18家酒企中，产品线比较丰富、高中低端白酒产品线均有布局的山西杏花村汾酒厂股份有限公司（以下简称“山西汾酒”，600809.SZ）最近三年收入增长最为明显，最近三年收入的年复合增长率高达32.33%。
　　在收入增长方面，� ....

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水井坊业绩大起大落高端转型遇冷市场根基不稳_中国经济网——国家经济门户

水井坊业绩大起大落高端转型遇冷市场根基不稳_中国经济网——国家经济门户
finance.ce.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finance.ce.cn Daily Mail and Mail on Sunday newspapers.

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水井坊业绩大起大落高端转型遇冷市场根基不稳-经济-内蒙古新闻网

水井坊业绩大起大落高端转型遇冷市场根基不稳-经济-内蒙古新闻网
nmgnews.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nmgnews.com.cn Daily Mail and Mail on Sunday newspapers.

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水井坊业绩大起大落高端转型遇冷市场根基不稳

水井坊业绩大起大落高端转型遇冷市场根基不稳
jrj.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from jrj.com.cn Daily Mail and Mail on Sunday newspapers.

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