taken away soon-to-be forgotten? is that not worth protecting? we believe that womanhood is a birth right. pete: a florida jeweler is fighting wokeness with a new ad the commercial poses the same question that stumped nolle nuly named supreme court justice ketanji jackson what is a woman? joining us now is edgar elon, thank you so much for being here. can you believe we live in an era as a watch company you have to straightforward address what is a woman? it s definitely weird times. i feel like there is an ideological war happening coming from big tech. it s coming from hollywood. it s coming from corporations. and they are not only trying to convince you and i. they are trying to convince our kids. there is these new normals set all the time. pete: i recall a couple years ago put in an ad when gillette