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Waitr to expand with new name, delivery model | New Orleans CityBusiness

Waitr to expand with new name, delivery model | New Orleans CityBusiness
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Waitr rebranding will include a new name

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Lafayette-based food delivery service Waitr is planning to change its name as part of a corporate rebranding initiative, the company announced Thursday.
The company said in a press release that it is launching an initiative to change its name and visual identity, which is expected to be effective within the next 12 to 18 months,
“This decision to rebrand will better reflect our identity and business operations as we continue our expansion into new verticals outside of the food delivery segment and should improve and enhance our marketing and public relations synergies, said Carl Grimstad, CEO and chairman of Waitr. ....

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