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Have we missed an open goal by not capitalising on the scale and popularity of the Women's World Cup?

Did they underestimate how popular it would be? ....

Ben Smith , Sam Kerr , World Cup , Les Bluees Highlight , Flip The Game , Unseen Signal , Game Before , Ewrite The Future , Qatar World Cup , Bring Home The Bud , Beyond Greatnes ,

Women's World Cup ads show players' new-found star power

What Women's World Cup ads from Nike, Adidas and Orange tell us about the changing face of the game and its star players. ....

Alessia Russo , Matt Readman , Lena Oberdorf , Queen Elizabeth , Ada Hegerberg , Graham Norton , Lionel Messi , Sam Kerr , Mary Fowler , David Beckham , Ian Wright , Women Sport , World Cup , Sport Trust , Compil Des Bleues , Australian Mary , Ragga Tip , Flip The Game , Get Ada Her Way , Brazilian Debinha ,