BJ Carretta, a marketing and media expert, has built a successful career through his diverse experience in sports, music, and the cannabis industry. Starting at NBC Universal Television Distribution, he later moved to NBC Sports Group before transitioning to Fender Musical Instruments Corporation. In 2015, Carretta entered the cannabis space with MedMen Enterprises Inc., leading innovative marketing campaigns. He then ventured into advisory roles at CBD wellness companies before founding Carretta Consulting in 2018, specializing in cannabis and entertainment marketing. In 2021, he joined Columbia Care and eventually transitioned to senior vice president at Terrascend in 2023. Carretta's journey showcases how talent and strategic thinking can lead to success, culminating in his current role as a key figure in bringing cannabis brands to life in the industry.
Scouted/The Daily Beast/iStock.Scouted selects products independently. If you purchase something from our posts, we may earn a small commission.I’ve never been a good sleeper. I kept my parents up at all hours of the night in the early years and tossed and turned my way through my youth and adolescence. As an adult, I often lie awake for an hour or more after bedding down. If I wake up in the middle of the night, I often see the clock tick from two past three and on toward four. But on some glor