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Five-Second Testing: Taking A Closer Look At First Impressions (Case Study) — Smashing Magazine

Five-second testing is a popular method of usability research used in the industry, yet in essence, its core belief boils down to virtually a superstition. Eduard Kuric looks under the hood at how first impressions are affected by various factors and how UX researchers and product owners can ensure that the user’s first steps can get off on the right foot. ....

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23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Are you struggling with turning leads into customers? These tools are going to help you with analysis, research, and of course, conversion. ....

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