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Snapchat wants to cash in on social media's e-commerce rush — Quartz


May 12, 2021
Snapchat, the reality-augmenting social media app, took its time to ramp up its efforts to profit from the billions of dollars spent by social media users annually. Judging by their recent acquisitions and announcements, however, they’re ready to cash in.
Last week, Snapchat announced its Creator Marketplace, a platform that allows brands to connect with stars and influencers to create product-focused AR content and experiences for users. It also recently acquired Screenshop, an app that identifies products in posts and refers users to retailers that sell them based on user-uploaded photos, and Fit Analytics, a Berlin-based footwear and apparel sizing company that boasts relationships with 18,000 retailers worldwide. ....

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Snap acquired Fit Analytics for $124M

Snap, the parent company of snapchat, has paid $124.4 million to acquire Berlin-based Fit Analytics, a startup in the field of apparel and footwear technology.Snap acquired Fit Analytics in March and now, a filing has put a price tag on that . ....

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Snap is taking a significant step into fashion e-commerce with its acquisition of Fit Analytics – TechCrunch


Snap acquires Fit Analytics, a fitting technology startup, to double down on fashion and e-commerce
“Snap, Inc. is a camera company,” Snap notes on its homepage, and while a lot of its effort up to now have been about using that camera ethos to help people share images of their lives with their social circles on its flagship app Snapchat, today the company made an acquisition to further that camera reach in another direction: selling fashion and more generally, e-commerce and shopping.
Snap today confirmed that it has acquired Fit Analytics, a startup based in Berlin that has built technology to help shoppers find the right-sized apparel and footwear from online retailers, along with a wider set of personalization tools and other analytics to help retailers figure out how to sell more overall. ....

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