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MSNBCW 50 July 5, 2024

A Group Swimming in the river, the harbor had a dark. You had to know which way the current was so you could walk out of there. We used to take a popsicle and throw it in the river to see which way the current was going. Fashion is such that you have to Pay Attention to the current, its always moving. I cant control that river. Just see which way the current is going and then you dive in. When you talk about fashion, you have to talk about hiphop. The style of hiphop has always been more progressive and cooler than anything else in the industry. Hiphop is a culture, its about music, its about fashion, its about art, its about entertainment. Its colorful, its exciting, and its telling a story. Its fabulous. Its ghetto fabulous. If he was going to determine the future. Look what we have today. Growing up in new york city in the
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MSNBC 50 Years Fly The Rise Fall and Revolution of Hip-Hop Fashion June 4, 2024 02:26:00

A woman. you know? it was definitely a men s world, totally. never done this for validation of others. i do it for my community, but i also do it because it feeds my soul. and committed to the process and my purpose. another important american brandon hip-hop is tommy hill figure. snoop dogg is really excited by the brand, and so they gave him clothing. he wore this piece on snl in 1984. a very important moment for tommy jeans. because at that critical moment, the saw tremendous uptick in sales. that is direct correlation between the power of hip-hop and artist, in the brands. people like tommy hill figure, some of those early mainstream brands that started to embrace hip-hop culture. ....

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MSNBC 50 Years Fly The Rise Fall and Revolution of Hip-Hop Fashion June 4, 2024 02:30:00

We were grossing about 300 and $50 million. in the late 90s, you still had the fubu, carl can, is april walker, really driving the culture. then also, the mainstream brand stepping in, baby fat, these kind of brands that would set the tone for this great explosion and hip-hop fashion. i met my first husband when i was very young. she had a line called fat farm. she wanted to get more into fashion, we started to discuss a women s line they would be like a counterpart to fat farm. what was sexy was the girls wearing the boyfriends varsity jacket. i thought that women and their ....

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MSNBC 50 Years Fly The Rise Fall and Revolution of Hip-Hop Fashion June 4, 2024 02:16:00

Different boutiques that were really community based and neighborhood based. when you started getting into the 90s, when hip-hop was really starting to come into its own, become more commercialized, you start seeing brands like food, cross colors, mecca, carl can i. he had a whole different customer, a whole different vibe. we carved out a whole nation that nobody saw coming. here s a part of who we were. we single-handedly changed the fit in a direction of young men s fashion. our small was rough lawrence extra large. we figured out that we have to get exposure. we were home watching the tv one day. we saw these wrap videos on mtv. like, you sure get to these guys, what is he wearing? he needs to be wearing our clothing on their. we contacted everybody out is that we saw in envy mtv doing a video to connect with them. ....

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MSNBC 50 Years Fly The Rise Fall and Revolution of Hip-Hop Fashion June 4, 2024 02:39:00

Very green. i think a lot of the brands that started were started by creatives who maybe did not have the greatest business advice. and business acumen. i don t think enough of us got that memo in time. whether there was enough time before corporate america came in and said, we can take this, and they did. hip-hop and the luxury sector have had a very complex relationship from the start. over the years, you saw that change, you saw the luxury brands understand hip-hop s power and influence, and how they set style trends. seeing it confidently as a point of inspiration is fine, as long as the black creatives are being credited and brought into the company, not that we brought this person in for a capsule collection, or that we ....

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