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capital Newspaper Financial Education for Youths and TATARI Saving Schemes for Students in Amhara Region BACKGROUND Financial education is a fundamental tool in reducing the challenge through enhancing youths and MSMEs’ level of financial literacy. It increases the access and utilization of financial services, which allow enterprises to innovate and exploit their capacity. It also improves MSMEs’ competency and enables to survive in an increasingly turbulent environment. As financial education for entrepreneurs’ spreads throughout MSMEs, it can create a self‐reinforcing mechanism. On the other hand, financial institutions need to come out from the vicious circle. They need to create awareness to MSMEs the new joining labour force about the various types of financial products and available services. This would help FIs to broaden their customer bases and mobilize more resources. Likely, MSMEs and particularly youths ease the intention of feeling precarious un

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