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The Brandy Masters 2021 results


The Brandy Masters 2021 results
4th May, 2021 by Melita Kiely
This article is over multiple pages: 1 2
With the right approach and a healthy marketing budget, a brandy producer could pitch their products into the minds of a new generation of drinkers. As our latest taste test discovered, the liquid on the market is full of promise – and taste.
Brandy found itself embroiled in the US‐EU tariff war last November. The product became the latest in a string of spirits casualties after the World Trade Organization sanctioned the European Union to introduce tariffs on US$4 billion worth of US goods.
The US retaliated in January this year with its own 25% tariff on additional European goods – including brandy from France and Germany. Thankfully, the tariffs were short‐lived, and in March the US and EU agreed to a four‐month suspension of tariffs on products from both nations, much to the spirits industry’s relief. ....

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