Of up to £5,000. Now on bbc news, all the latest Business News live from singapore. The American Food giant kraft heinz walks away from its proposed merger deal with unilever. And a nose for talent. Indias Perfume Industry on the unique hiring push. Welcome to Asia Business report. Now, the biggest Potential Merger Deal in corporate history is now not happening, and that is after the American Food giant kraft heinz said it was dropping its bid to buy rival unilever. The anglo Dutch Company which makes marmite, lipton tea and dove soap rejected a bid from kraft heinz on friday. Kraft heinz has said it has amicably agreed to scrap the plan. For more, here is our business reporter. I calculate that within 55 hours of the bid being submitted it has been withdrawn entirely and this will have brought together some major Global Brands that you and i know in our households such as philadelphia and kraft heinz beings. It would have brought together coleman s mustard and magnum ice cream. It wo
President is in brussels meeting with key leaders from the European Union but will the worlds two most powerful Trading Blocks reach a deal . The American Food giant, kraft heinz, walks away from its proposed merger deal with rival unilever. It would have been the largest merger ever. Welcome to World Business report. Im sally bundock. Also in the programme, a nose for talent. Indias Perfume Industry takes on a unique hiring approach. But first the us Vice President mike pence meets the president of the European Council donald tusk in brussels this morning. They will try to mend fences after throwing rhetorical Fire Crackers at each other in recent weeks. While mr tusk described trump as a threat to europe, mr trump has praised the uks decision to leave the union and angered many nations with his travel ban. Between them the us and the European Union are the worlds two biggest Trading Blocs figures from 2014 puts the value of all goods and services traded between them worth over one tr