Innovative Beauty Group’s (IBG) Brand Incubator has launched a blue light-blocking cosmetics line, developed to protect the skin from the harmful effects of digital devices, at Walmart.
Named Screensaver, the 9-product color cosmetics assortment comprises a comprehensive range of makeup products including primer, eyeshadow, blush, highlighter, lip gloss and more. Each item in the range, which was launched exclusively over 1,200 Walmart stores and Walmart.com in August, is priced at USD.
Named Screensaver, the color cosmetics assortment comprises a range of makeup products, including primer, eyeshadow, blush, highlighter, lip gloss and more.