ADFEST has announced the winners of its ADFEST 2022 Lotus Awards, with Merlee Jayme, APAC Chief Creative Officer, Dentsu International, Manila, as this year’s Jury President. Asia was awarded 4 Grande and 27 Gold awards, led by Dentsu Inc., Tokyo with 2 Grande and 3 Golds. Ogilvy Group Thailand pick
– Loong, Beijing : Tencent Foundation’s China Organ Donation ‘A Team of One’
– McCann Worldgroup, Tel Aviv: IKEA ‘ThisAbles’.
Adds Brett: “All the work we saw was really inspiring but I think the piece that really stood out to me was ‘The Restaurant of Mistaken Orders’ by TBWA\Hakuhodo. It had such a beautiful humanity to it, taking a topic normally kept behind closed doors and making it accessible with thoughtfulness, care and positivity.”
Regarding IKEA’s ‘ThisAbles’ by McCann Worldgroup, Tel Aviv, Hamidi adds: “I like how it took 3D printing technology, something that we’ve all come to think of as a bit of a gimmick, and used it in a meaningful way to make a difference.”