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Kerry Taste & Nutrition festive beverage market top trends for 2020


Kerry Taste & Nutrition has published its latest ‘Art of Taste’ report, which provides a view of 2020 trends in the festive beverage market across foodservice brands in the UK and Europe.
Looking at almost 100 limited time offerings (LTOs) across seven European markets, the research reveals for the 2020 festive season gingerbread comes out on top across the board, with salted caramel jumping up from third to second place.
According to Kerry Taste & Nutrition’s Art of Taste: A complete analysis of in-market festive beverages 2020, the top three festive LTO trends for 2020 are: 
Premium Indulgence - Hero beverages, often bakery-inspired, elevate beverages to premium status with richer taste profiles and more complex flavor pairings. In the UK, the three most popular flavors on foodservice menus were: gingerbread, salted caramel and marshmallow. ....

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