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The system ensures that all passengers enjoy the best possible cooling or heating experience in their Ferrari, regardless of their position in the car. ....
Matthew DeBord/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now. For decades, Ferrari has focused on scarcity as a way to maintain the value of its vehicles. But lately, the publicly-traded automaker is looking to grow its sales numbers. That means appealing to more people with a wider range of vehicles: softer supercars, SUVs, and EVs. Enzo Ferrari was a master salesman, an expert at appealing to the needs and egos of his wealthy clients. He appreciated the allure of scarcity. This is why he famously said of his eponymous carmaker, Ferrari will always produce one less car than the market demands. ....
Ferrari Purosangue to be followed by 2 more EV SUVs 30 December 2020 10:54 am / 6 comments It’s no surprise that Ferrari has plans to launch its first-ever SUV model, which will be called the Purosangue and is known internally as the F175. However, it looks the company’s plans for high-riding vehicles might be more expansive than originally believed, according to a report by The Purosangue will reportedly form the basis for two more crossover-style models, with the first being codenamed F244 to arrive in 2024, followed by the F245 in 2026. If that isn’t enough “bad news” for purists, both models are said to feature fully-electric powertrains built on a skateboard-style platform like many other electric vehicles. ....