But since the author's death in 2014, interest in him and his hometown, which inspired some of his most well-known works, has surged. Walk down any block, and there are visible reminders: signs with his name, murals, statues, street signs and plenty of stands selling any number of items, from baseball caps to coffee mugs, with García Márquez’s likeness.
Fernando Vizcaíno at the Digital Out Of Home Forum, Madrid Adland® adland.tv - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adland.tv Daily Mail and Mail on Sunday newspapers.