Amarula defines #ALittleSomethingSomething about Africa in new brand film
The enigma of Africa is hard to define. A continent with many significant characteristics and a rich history, offering unique experiences and memories to those lucky enough to set foot on its soil – it is undeniable that there is something very special about Africa. It can be something we feel, smell or taste, in the stories we tell, the human connections we make, the clothes we wear, something we say or something we create.
Amarula Cream Liqueur, a unique offering from South Africa has traditionally been known as an after-dinner treat reserved for special occasion. But when considering the flavour and taste of Amarula and Africa there is no single occasion or box to put it in. Distell recently launched a new brand film to bring to life and showcase not only the versatility of Amarula but also #ALittleSomethingSomething about Africa.