Local Titles Cushion Nordic Box Office Plunge in 2020
Annika Pham, provided by
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Due to COVID-19 cinema lockdowns or restrictions, box office in the Nordic region plummeted in 2020 year-on-year by 64% in Sweden, 57.6% in Iceland, 57% in Norway, 54% in Finland, and 47% in Denmark.
The dearth of new U.S .tentpoles, combined with strong domestic titles such as “Another Round,” allowed homegrown movies to punch all-time record market shares in Denmark (50.4%), Finland (41.1%) and Norway (35.6%).
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Data on the top movie rentals on the DNA TV service shows that during the Year of the Coronavirus, the viewing preferences of Finns highlighted three characteristics in particular: positivity, familiarity and movies that were heavily debated in the media.
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