Data now being collected for a third year shows a distinct migration of Italian book sales from physical bookstores to online retail.
In the Piazza Maggiore, Bologna, on March 15. Image – iStockphoto: Claudio Caridi
More Book Sales, More of Them Online
Following the NPD BookScan report we covered on Monday (April 19) on the US market’s first quarter of 2021, we have today (April 20) news of a strong Q1 showing in the Italian book market, as well.
“Consolidating a trend that began in the second half of 2020,” we’re told by Ricardo Franco Levi at the Italian Booksellers Association’s (
Associazione Librai Italiani, AIE), “Italian book publishing has continued to grow in the first three months of 2021.”