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How can brands play with controversy in risk-averse times?

In a consumer landscape that favours virtue, courting controversy is a risky move. But brands can still use it to their advantage ....

Northern Ireland , United Kingdom , Feck Oatly , Sensu Insight , Like Milk But Made , From Feck Oatly ,

Irish Feck Oatly advertising campaign launched, highlighting brand's controversies

Irish Feck Oatly advertising campaign launched, highlighting brand's controversies
thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.

United Kingdom , Northern Ireland , Michael Lee , Frankie Mcnamara , Feck Oatly , Bernard Shaw , Advertising Standards Authority For Ireland , National Dairy Council Of Ireland , High Court , Like Milk But Made For Humans , Advertising Standards Authority , National Dairy Council , Glebe Farm , Post Milk Generation , Dairy United Kingdom ,