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天猫小黑盒新玩法激活手机产业破圈势能,助力OPPO Reno6斩获销售双冠-ITBEAR科技资讯

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　　7月9日,天猫小黑盒超级新品日携手OPPO独家首发OPPO Reno6新色星黛紫。在天猫小黑盒的人群洞察、异业跨界联合、特色营销工具等多元加持下,此次新品上市瞄准商业核心人群 Z世代少女,发起一系列跨圈层互动与话题引爆,点燃全网“绝绝紫”氛围。
　　通过联动Z世代优质明星偶像张子枫、三坑圈及美妆圈内头部品牌织羽集、仲夏物语、橘朵,天猫小黑盒在阿里生态的闭环下通过货品新供给+场域新拓展,助力品牌实现目标客群增长与货品销售的双重爆发。数据显示,活动期间品牌会员增长环比提升155%,#人间绝绝紫#微博话题阅读量突破2.5亿,OPPO Reno6直接斩获天猫平台手机单品销量/销售额双冠军,全店销售斩获天猫平台手机店铺销量&销售额双冠军。
　　
异业跨界覆盖多场域,跨圈引爆“绝绝紫”效应
　　背靠阿里生态,� ....

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天猫小黑盒新玩法激活手机产业破圈势能,助力OPPO Reno6斩获销售双冠

天猫小黑盒新玩法激活手机产业破圈势能,助力OPPO Reno6斩获销售双冠
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Republic Of , Xu Johnson , Star Dai , Features Marketing , Cross Circle Interactive , Beauty Circle , Field Cross Circle , Pass Taobao , Los Beauty , Circle Marketing , New Star Dai , Genesis New , New Marketing , குடியரசு ஆஃப் , அழகு வட்டம் , புதியது சந்தைப்படுத்தல் ,

"桃王"来了？1号会员店联合田园东方打造水蜜桃新名片_业界_科技频道首页_财经网

"桃王"来了？1号会员店联合田园东方打造水蜜桃新名片_业界_科技频道首页_财经网
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Republic Of , Pastoral Eastern Bloc Co , Technology Channel Home , Pastoral Eastern , Technology Channel Home Finance , Jiangsu Wuxi , Association Secretary General Chan Lei , Features Marketing , Chan Lei , குடியரசு ஆஃப் ,

"桃王"来了？1号会员店联合田园东方打造水蜜桃新名片|京东|东方市_新浪科技_新浪网

"桃王"来了？1号会员店联合田园东方打造水蜜桃新名片|京东|东方市_新浪科技_新浪网
sina.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sina.com.cn Daily Mail and Mail on Sunday newspapers.

Republic Of , Pastoral Eastern Bloc Co , Technology Sina , Pastoral Eastern , Jingdong Dongfang City Sina Science , Jiangsu Wuxi , Association Secretary General Chan Lei , Features Marketing , Chan Lei , குடியரசு ஆஃப் ,

"桃王"来了？1号会员店联合田园东方打造水蜜桃新名片 _ 东方财富网

"桃王"来了？1号会员店联合田园东方打造水蜜桃新名片 _ 东方财富网
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Republic Of , Pastoral Eastern Bloc Co , Pastoral Eastern , Jiangsu Wuxi , Association Secretary General Chan Lei , Features Marketing , Chan Lei , குடியரசு ஆஃப் ,