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Aurora Foods Chooses FCB Brasil to Handle Brand Communication


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Aurora is the largest cooperative in Brazil s food industry, and the third largest meat producer in the country
FCB Brasil announces its first great win in 2021: the Aurora Foods account. After a bidding process, the agency will now handle all of the brand s communication. 
It is very motivating to start the year by adding to our portfolio a brand that was created over 50 years ago, when farmers and cooperatives in the state of Santa Catarina decided to come together, and that has since become one of the largest food industry cooperatives in the country. We know that this will be an excellent partnership, with many good stories, not just because of Aurora s business model, but because it gives us the opportunity to work with the brand s essence as a cooperative, says Ricardo John, FCB CEO & CCO. ....

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