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Wendy's Canada Introduces 'We Keep it Fresh' Campaign

Wendy's Canada announced a fresh new campaign, "We Keep It Fresh," inspired by Wendy's long-standing commitment to fresh-made, quality food and forward-leaning innovation across its more than 415 restaurants in Canada. The new campaign highlights Wendy's fresh take in showing up for fans, delivering craveable menu items, innovative restaurant design standards, new sustainability goals and fresh deals for customers to enjoy more Wendy's favorites. ....

Liz Geraghty , Wendy Company , Keep It Fresh , Chief Marketing Officer , Menu Innovation , Homestyle French Toast Sticks , Fast Food Done Right , Global Next Gen , Own Your Opportunity , Sustainability Commitments ,

Wendy's is Now Testing a New Spicy Black Bean Burger


Wendy’s is gearing up to break through the plant-based fast food market with the company’s new Spicy Black Bean Burger. The fast-food giant will be debuting its vegan burger option today, June 28th, giving its customers a long-awaited plant-based patty. The Spicy Black Bean Burger is a full plant-based burger patty topped with tomatoes, onion slices, romaine lettuce, chipotle jalapenos, and optional pepper jack cheese and spicy chipotle sauce. Although the black bean patty is completely vegan, Wendy’s will not market the burger as plant-based due to a risk of cross-contamination on the grill. Currently, the ingredients used in the spicy chipotle sauce are unknown. ....

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Wendy's Is Officially Testing a Spicy Meatless Black Bean Burger. Here's Where to Find It.


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On June 28, Wendy’s is getting back into the plant-based burger game with the launch of the Spicy Black Bean Burger. The meatless burger features a plant-based black bean patty made with a blend of spices, layered with tomatoes, onion slices, romaine lettuce, chipotle jalapeños, pepper jack cheese, and a spicy chipotle sauce. Wendy’s uses a dairy-based cheese on the burger and VegNews is confirming which other components of the Spicy Black Bean Burger contain animal-derived ingredients. Wendy’s does not claim that the burger can be ordered vegan due to the potential for cross contamination on the sandwich preparation line.  ....

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