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Organic TikTok posts sees Farmhouse Dark Chocolate milk fly off the shelves

Organic TikTok posts see Farmhouse Dark Chocolate milk fly off the shelves
Details
A dark chocolate milk product by F&N-owned dairy brand Farmhouse found itself in a comfortable position recently as youngsters in Singapore took to posting videos of purchase with the caption TikTok made me buy it .
While the brand took an integrated marketing strategy with the new product, ranging from public and media relations, in-store promotions, social media content including teasers, recipe videos, and giveaways, and working with KOLs and social media influencers, TikTok was not a platform it thought to give its attention to.
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