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BBCNEWS The Media Show August 24, 2021 00:37:00

Because the content i was making wasn t fully monetiseabull. it contained copyrighted music which actually i didn t own the rights to and had to look elsewhere in terms of, as we ve talked about, diversifying your income streams with regards to social media so merchandise, fan funding, models such as patreon and other kind of things like that. so, chris, going back to you if the majority of people are not making much, if any money out of this approach at least at the moment, how do the social media companies make money out of what people are posting? well, they make money out of our attention. - we are engaged with all. of these creators, we find them very interesting and like to develop . into their lives. i used to watch becky . when i was younger and from that, basically, i they have our attention so they serve adverts - against that in many instances. you can buy an advertj on youtube that costs an awful lot of money, - you can buy an advert on tiktok that will be slotted - ....

Wasnt Fully Monetiseabull , Social Media Companies , Social Media , Chris Stokel Walker Has Written Books About Youtube , Fan Funding ,

BBCNEWS The Engineers August 23, 2021 00:37:00

And things like that. we were just going to youtube to create and be part of the community. but you couldn t rely on it for a steady income? no, i mean, luckily, i was at school, so i still had my parents supporting me, but even though i was making my youtube videos and my case was a little bit different because the content i was making wasn t fully monetiseable. it contained copyrighted music, which actually i didn t own the rights to and had to look elsewhere in terms of, as we ve talked about, diversifying your income streams with regards to social media, so merchandise, fan funding, models such as patreon and other kind of things like that. so, chris, going back to you if the majority of people are not making much, if any, money out of this approach, at least at the moment, how do the social media companies make money out of what people are posting? well, they make money out of our attention. - we are engaged with all- of these creators, we find them really interesting and like t ....

Safe Community , Social Media , Wasnt Fully Monetiseable , Fraud Influencer , Chris Stokel Walker , Fan Funding , Social Media Companies ,

BBCNEWS The Media Show August 23, 2021 01:38:00

Monetiseable. it contained copyrighted music, which actually i didn t own the rights to and had to look elsewhere in terms of, as we ve talked about, diversifying your income streams with regards to social media, so merchandise, fan funding, models such as patreon and other kind of things like that. so, chris, going back to you if the majority of people are not making much, if any, money out of this approach, at least at the moment, how do the social media companies make money out of what people are posting? well, they make money out of our attention. - we are engaged with all- of these creators, we find them really interesting and like to develop into their lives. - i used to watch becky - when i was younger and from that, basically, they have our attention, so they serve - adverts against that in many instances. i ....

Social Media , Fan Funding , Social Media Companies , Chris Stokel Walker Has Written Books About Youtube ,

BBCNEWS The Media Show August 22, 2021 14:37:00

And things like that. we were just going to youtube to create and be part of the community. but you couldn t rely on it for a steady income? no, i mean, luckily, i was at school, so i still had my parents supporting me, but even though i was making my youtube videos and my case was a little bit different because the content i was making wasn t fully monetiseable. it contained copyrighted music, which actually i didn t own the rights to and had to look elsewhere in terms of, as we ve talked about, diversifying your income streams with regards to social media, so merchandise, fan funding, models such as patreon and other kind of things like that. so, chris, going back to you if the majority of people are not making much, if any, money out of this approach, at least at the moment, how do the social media companies make money out of what people are posting? well, they make money out of our attention. - we are engaged with all- of these creators, we find them ....

Safe Community , Wasnt Fully Monetiseable , Chris Stokel Walker Has Written Books About Youtube , Social Media , Fan Funding , Social Media Companies ,