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BECCA Cosmetics folds brand after 20 years amidst pandemic headwinds Details 02 March 2021 Global cosmetic brand BECCA Cosmetics is folding its operations. In an open letter to its consumers, BECCA Cosmetics said an accumulation of challenges, together with the global impact of COVID-19, has been more than its business can withstand. Thus, it has decided to close down the BECCA brand by the end of September 2021. For 20 years – from Perth to New York and across the globe – we’ve built incredible connections with this amazing community, from our consumers to the makeup artist community, our wonderful network of influencers, to our amazing brand collaborators and brand ambassadors from yesterday and today, the announcement said. It add that the brand has done meaningful work together supporting mental wellness with the JED foundation and Mental Health Mates, as well as its upcoming The Trevor Project in June. ....