Live Breaking News & Updates on Faculty Profiles

Stay updated with breaking news from Faculty profiles. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

Rita Men Explores the Use of AI-Driven Chatbots for Public Relations – UF College of Journalism and Communications


By Lenore Devore, B.S. Journalism 1984
Building upon her background in corporate communication research, Public Relations Associate Professor Rita Men went into high gear during the pandemic to study effective communications from CEOs as well as chatbots used for social listening.
In collaboration with Public Relations Department Chair Marcia DiStaso, Men developed a model to find out how executives were communicating with their employees to maintain their trust, build relationships, engage them and help improve their feeling of wellbeing during the pandemic.
Rita Men
The model examined leaders’ transparency, authenticity, empathy and optimism in communications “and how that can help reduce employees’ feelings of uncertainty and boost employee trust and engagement during the pandemic,” she said. ....

Marcia Distaso , Lenore Devore , Southern Methodist University , Ketchum Inc , Hong Kong Baptist University , Institute For Public Relations , College News , University Of Miami , Public Relations Department , Zhejiang University , Ali Baba Group , Domino Pizza , Public Relations Associate Professor Rita Men , Public Relations Department Chair Marcia Distaso , Public Relations , Diversity News , Faculty Profiles , Artificial Intelligence , ளேணோரெ டேவோரே , தெற்கு முறை பல்கலைக்கழகம் , கெட்சம் இன்க் , ஹாங் காங் ஞானஸ்நானம் பல்கலைக்கழகம் , நிறுவனம் க்கு பொது உறவுகள் , கல்லூரி செய்தி , பல்கலைக்கழகம் ஆஃப் மியாமி , பொது உறவுகள் துறை ,