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Porsche's Sonderwunsch Program Allows You To Design A Truly Bespoke Car


Porsche has announced an expansion of the programs that allow its customers to create the car of their dreams.
For starters, the automaker has revived its Sonderwunsch (German for ‘special wish’) program from the late 1970s. This program will make it possible for customers to design one-off cars in the future that are co-created by the customer and Porsche itself.
The program will be divided into the areas of Factory Commissioning for individual customer color and material wishes while also including the Factory Re-Commissioning and Factory One-Off areas.
“We are aiming our offering specifically at customers who attach particular value to realization of their personal dream vehicle by the Porsche factory and for whom the brand is part of their personal lifestyle,” Porsche’s head of Individualization and Classic, Alexander Fabig, told ....

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