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Vijayshri Packaging ably absorbs the shock of 12 months In a quick conversation with Noel D’Cunha, Pritesh Jain of Vijayshri Packaging reveals how infrastructural investments done in 2016 lay a foundation to tackle the challenging months of 2020 Jain: The price hike has been ruthless and easily the most aggressive I have seen in my 30-year career Noel D’Cunha (NMD): Last month, the Indore Master Printers Association (IMPA) printed a booklet, Fact N Figures which highlighted the impact of raw materials price hike. What is the latest on the price front? Pritesh Jain (PJ): The price hike has been ruthless and easily the most aggressive I have seen in my 30-year career. The shortage of pulp and waste paper created this situation worldwide. The prices are currently inflated around 30-50% in different variants as compared to November 2020. However, the prices for UV varnishes, adhesiv ....