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How to Use Facebook Custom Audiences: A Step-by-Step Guide

A Facebook Custom Audience offers some of the best ad targeting available. Follow this step-by-step guide to quickly set up your own Custom Audiences.

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9 Facebook Ad Targeting Tips for More Conversions

These 9 Facebook targeting tactics will help you boost ad conversions and lower the cost per conversion the ultimate measure of an ad’s value.

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Oh Crap: Fuelling a brand mission with marketing automation

Gaining visibility across a retail client pool along with personalising customer communications led Oh Crap towards an all-in-one digital marketing platform

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