Fabletics expands to loungewear
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Fabletics launches resale program
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Dive Brief:
Fabletics introduced its Fabletics Fit app, which has hundreds of on-demand workouts, meditations and other content, the company announced Thursday. Fabletics VIP members can access the app as part of the program, but nonmembers must pay $14.95 per month.
The app offers apparel discounts in exchange for achieving fitness goals and also integrates playlists with Spotify. The activewear brand has also partnered with Hydrow, the company behind the at-home rowing machine, with live and on-demand workouts.
Fabletics has opened 11 new brick-and-mortar stores and plans to open more this year. The company now runs 50 retail locations across the U.S., per the press release.