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All right. you have michael, the founder and ceo of fabfitfun a subscription box company. then you have susan, who is the founder of frame bridge. both e-commerce companies. so they should have some great advice. yeah, can t wait. all right. good luck. thank you. hi. i m alex. i m the co-founder and ceo of olly. olly is an e-commerce company for pet food. we are direct to consumer, natural food. we are human edible, human grade quality. what we do that s different than any other pet food company is we custom tailor the plan and the recipe to the profile of your dog. people come to our website. they fill out a survey for their dog, tell us about the breed, age, weight, activity level, if they have any allergy. based on that, we ll recommend the right recipe and right meal plan. then we ship the food to you every two weeks. so it s a subscription service. we send you the right amount. we help you keep your dog on an ....