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Mumbai (Maharashtra) [India], December 24 (ANI/NewsVoir): Arjun Kilachand, one of country's leading bespoke menswear bespoke brand unveils a new flagship store in the heart of South Mumbai's epochal Queen's Necklace. The menswear ceremonial design house, which is one of the most sought-after brands in India's luxury space, embarks on a new retail chapter by opening an immersive and experiential store (approximately 2000180 square feet in size) in the heritage Art Deco building located between at the iconic Matralaya and Cooperage Garden junction. at Nariman Point. Complementing Arjun Kilachand's distinctive style lexicon, the store's facade and interiors were treated with a monotone sandy palette for his larger-than-life creations to do all the talking. Understated but never overpowering. Warm and approachable but never intimidating. The skillful usage of a joint less in-situ flooring and wall texture allows the whole space to feel uninterrupted and unified. Arj ....

Nariman Point , Arjun Kilachand , South Mumbai , Art Deco , Cooperage Garden , Mumbai Maharashtra India , Ecember 24 Ani Newsvoir Arjun Kilachand , Ne Of Country 39s Leading Bespoke Menswear Brand Unveilsa New Flagship Store In The Heart South Mumbai Epochal Queen Necklace Ceremonial Design House , Hich Is One Of The Most Sought After Brands In India 39s Luxury Space , Mbarks Ona New Retail Chapter By Opening An Immersive And Experiential Store Approximately 2000180 Square Feet In Size The Heritage Art Deco Building Located Between At Iconic Matralaya Cooperage Garden Junction Nariman Point Complementing Arjun Kilachand 39s Distinctive Style Lexicon , He Store 39s Facade And Interiors Were Treated Witha Monotone Sandy Palette For His Larger Than Life Creations To Do All The Talking Understated But Never Overpowering Warm Approachable Intimidating Skillful Usage Ofa Joint Less In Situ Flooring Wall Texture Allows Whole Space Feel Uninterrupted Unified Arjun Further Used Earthy Elements Such As Stone , Alnut Wood And Glass Throughout To Keep The Vibe Constant Materiality Every Rack , Tem Of Furniture And Light Were All Designed By Arjun In Collaboration With Several Different Design Agencies To Make Sure Each Piece Would Be Truly Unique Staying True His Core Ethos Understated Elegance , He Store Exemplifies Contemporary Minimalism And Lets The Creations Be Storytelling Subjects On This Occasion Talking About Stunningly Realised Decor , Esigner Arjun Kilachand Sharesed , Uot This Unique Flagship Experiential Store Complements My Brand 39s Dna In Totality For Instance , He Mono Tone Palette Hue Scheme And Material Is Artfully Derived From The Brand Logo Colours We Createda Navy Blue Facade Witha Rose Gold Spanning Across It , Nd Then Proceeded To Use Copper Metal Throughout The Space Resonate With Rose Gold Colour Scheme Of Brand Quot While Designing This Sprawling And Immersive Shopping Experience , Very Element Was Carefully Inculcated To Emit The Core Values Of Brand For Instance Monotone Palette On Floor Amp Ceiling Flowing Rack That Meanders Throughout Retail Space Inspired By Principle Fluidity An Embodiment My Arjun 39s Sartorial Flair And Symbolism Moreover , He Extrapolation Of Corroded Metal In The Racks Slightly Evokes How Clothes Go Through Wear And Tear Yet Remain Sentimental Value To Us Finishes Were Deliberately Put Spotlight On Ihandcrafted Indian Amp Western Ensemblesr Beauty Despite Weathering Talking About Challenges Faced While Designing Space , Rjun Shares That The Space Was Originally Divided Into Numerous Small Rooms And Felt Congested When He First Visited It Hence Decided To Tear Apart Whole , O Create Undivided Natural Open Amp Fluid Space As Many Walls He Could And To Up All The Windows That Were Previously Blocked Core Objective Was Make It Feel Uninterrupted Naturally Lit Possible Quoti Enjoyed Creating Interesting Pieces Of Furniture Cladding Not Onlya Representation Brand , Ut Also Depictive Of My Own Personal Aesthetic For Example , E Clad An Entire Area Of The Store In Jute Pillows Inspired By Indian Textile Work We Further Created Furniture Out Same To Really Make Visitors Experience Unique Moments As They Walk Through Space , Uot Quips Arjun He Also Designed And Createda Coffee Table Anda Tall Unit For Fabric Samples By Combining Smooth Glass Surfaces With Rough Textured Rocks This Was Done To Showcase The Juxtaposition Of Heavy Light , F Clean And Textured All The Different Levels In Embroidery Techniques Used By Brand As You Waltz Into This First Of Its Kind Store ,