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The launch of Superblue could not have come at a worse time. It was August 2020, in the heat of the summer lockdown, when the company announced its formation to a largely skeptical art world. It would pursue, it said, a twin mandate: to produce show-stopping immersive artworks for mass audiences of ticket buyers at a 50,000-square-foot “experiential art center” in Miami and take on experiential commissions for private and public clients at an ever-evolving array of off-site locations around the world. Both goals would be achieved in collaboration with A-list artists bridging the increasingly hazy borders between creative disciplines. ....
Every week, Artnet News brings you . The column decodes important stories from the previous week and offers unparalleled insight into the inner workings of the art industry in the process. In the final Monday edition of this column, which is moving permanently to Wednesdays (yes, really) starting next week, let’s consider how a cure can divide markets as surely as a disease…
INJECTING APPEAL As vaccination campaigns ramp up around the United States, more and more businesses are trying to do well by doing good in a whole new way: by offering special perks to consumers who can prove they’ve been inoculated against everyone’s least favorite spike protein. But while a broadening range of national corporations and local entrepreneurs are joining in the effort, so far there seems to be little interest from inside the art industry another subtle reminder that connecting with a wide audience rarely rates as a priority in the realm of high culture. ....