2024 Trends Report discovers an emerging generation of Asian travelers : Thursday, 12th October 2023 : 4Hoteliers 4hoteliers.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from 4hoteliers.com Daily Mail and Mail on Sunday newspapers.
83% of Asian travelers have reported they feel proud about the rising popularity of their country of origin as a travel destination.
77% of Asian travelers are seeking to better understand their.
As Hilton releases its 2024 Trends Report, the leading global hospitality company has discovered an emerging generation of Asian travelers who are pursuing travel that will enable them to better understand their identity. Dubbed as the ‘GenerAsian traveler’ are Asians who are inspired by self-discovery and have a desire for a deeper understanding of their own cultural and ancestral heritage through travel.